displaying image variations

I just installed FPD (WP/Woo) and I am trying to create my first product.  I want the image variations displayed as you have done with the Laces colors on your Sneaker demo.  I cannot find where add my color variation images (Product Data/Products/Variations/?).  I do know how to set up Attributes and Variation in Woo but I don't see those images in the Store customizer window.

Do I need additional plug-ins to have the Sneaker Laces display in your demo?   Where do I add the images? Or how do I get them to display as a images in the FPD customize view.

Thanks!

Jeff